Curb Appeal: The Exterior Readers Would Build (House Exterior Preference Report)

What makes a house exterior land with homeowners? This report compares every exterior image with the others in its own article, so features that only looked good because of where they appeared fall away. Then it checks the result against ten curb appeal polls and five outdoor product polls.

Key findings

• 109 vs 72 Preference Index for natural stone walkways versus brick (100 = average).
• 108 for a full front porch; no outdoor living space indexes 95.
• 287 → 105 rectangular pools on the first pass versus compared fairly: no measurable difference.
• 53% of readers want a bold-coloured front door; 59% want a wraparound porch.

What’s inside

• 23-page PDF report
• Same-article Preference Index for every exterior feature with 95% intervals and reporting thresholds
• First pass versus fair comparison, and both halves of the field window
• Approval, thumbs-down and saves as separate signals
• All 10 curb appeal polls and 5 outdoor product polls
• Dataset: Excel workbook (every tagged image, feature index, polls, by-article totals)

Sample and method

Views are sampled and scaled. When an interval crosses 100, the report claims no difference. The panel skews US and over 40.

Who uses this

Siding, roofing, window, door and hardscape brands; home builders and exterior designers; landscapers; real estate marketers.