The Christmas Decor Report: 886 Holiday Decorating Photos Judged by 5,031 Readers

What does a Christmas home that readers love look like? This report scores 886 holiday decorating photos from a US home design publication, pools them by style, colour temperature, accent colour, light, wood tone, era and room, adjusts for each article’s tone with a same-article index, and ranks the decorating mistakes readers agree on.

Key findings

• 58% vs 35% hearts for warm-toned against cool-toned Christmas rooms; “Too cold / stark” is 19% of complaints.
• 63% / 61% for farmhouse and traditional Christmas rooms; modern drew 35% and Scandinavian 39%.
• 84% for grandma’s-house Christmas photos, the best-loved article, against 52% for new ideas.
• 19% for the photos in decorating-mistakes articles: readers agree on clutter, clashing decor and mixed bulb colours.

What’s inside

• 28-page PDF report
• Christmas decorating photos pooled by style, colour temperature, accent colour, light, wood tone, era and room, with 95% ranges and a same-article index
• The most-loved and least-loved ideas, and the decorating mistakes readers agree on
• Why readers loved or rejected a look
• What it means for the trade: decor brands and retailers, lighting and candle brands, stagers and realtors, home media
• Dataset: Excel workbook (every photo with its traits, pooled traits, articles, reasons)

Sample and method

Readers judged photos, not their own homes. 99% of votes came from the US and 79% from phones; age and gender are not recorded. It is not a national sample.

Who uses this

Holiday decor brands and retailers, lighting and candle brands, home stagers, realtors and listing photographers, interior designers and home media.