Report · 22-page PDF + Excel workbook

7,056 outfits and about 4 million views: burgundy is the only main colour that stays clearly above average once each outfit is compared fairly. White loses. Plus the best pairings and prints.

Instant download after checkout
Licensed for use across your company
Every figure reproducible from the data

7,056outfits scored

4.0Moutfit views

33,193loves + thumbs-down

2,630poll answers

Love share flatters colours that happen to sit in popular articles. This report corrects for that by comparing every outfit only with the others in its own article, then shows which main colours, accent colours, pairings and prints hold up, and which fall flat.

Key findings

111 same-article index for burgundy, the only main colour clearly above average (and ahead in both halves of the window).
84 for white outfits, with 120 on thumbs-downs.
139 for sage or olive as a second colour, the strongest accent colour.
77% love share for cream + camel, the best-loved pairing; camel is in 6 of the top 7.

What’s inside

22-page PDF report
Same-article Preference Index for every main colour, second colour, print and season, with 95% intervals
First pass versus fair comparison: navy, brown and black flatten to average
Every colour pairing with at least 10 outfits, ranked by love share
Reasons readers tap, by colour
Dataset: Excel workbook (images, love share, feature index, pairings, reasons, polls)

Sample and method

Panel	Readers of threadcurve.com, a US fashion publication for women over 40
Field window	Aug 30 to Oct 9, 2026
Signals	38,867 reactions, 6,438 reasons and 2,630 poll answers from 1,806 readers
Images	7,056 tagged outfits across 290 articles
Format	PDF + XLSX, instant download

No difference is claimed when an interval crosses 100. Views are sampled 1-in-10 and scaled. The panel is mostly US women over 40.

Who uses this

Womenswear and accessories brands planning colour stories, buyers and merchandisers, product photographers, trend forecasters.