Why Readers Reject a Room: 12,360 Like and Dislike Reasons, Linked to Every Feature

When a reader thumbs down a room they are asked what does not work for them; when they heart one, what they like most. This report links every answer to the tagged features of the room it was given for, so you can see which features trigger which complaint, and which earn the compliment.

Key findings

• 16% vs 10% “Too cold / stark” is given more often than “Looks dated”.
• 1% of dislikes are “Out of my budget”. Price is almost never the objection.
• 42% of reasons on bouclé sofas are “too cold”, 2.6 times the baseline.
• 52% of reasons against green cabinets are about colour; 26% of all kitchen complaints are about colour.

What’s inside

• 20-page PDF report
• Reason census for both dislikes and likes
• Trigger analysis: every reason by every feature, with lift and Wilson 95% intervals
• Reason shares by room type
• Cabinet colour deep-dive
• Dataset: Excel workbook (every reason with room type, device and feature tags; triggers; by room; cabinet colour)

Sample and method

Features with fewer than 60 reasons are not reported. The ten most active readers gave only 5% of dislike reasons, so no small group drives the result.

Who uses this

Furniture, cabinetry, flooring and colour brands; interior designers; product and merchandising teams testing finishes; home journalists.