Burgundy Is the Only Outfit Colour That Stays Above Average With Women Over 40
Compared fairly against the other outfits in the same article, burgundy indexes 111 and white 84, where 100 is average. Navy, brown and black flatten to average.
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47% of Women Over 40 Would Buy a Wool Coat; Only 4% Would Buy a Puffer
Asked which coat they would buy, 47% of 737 readers picked a wool coat, 29% a trench, 16% a leather jacket and 4% a puffer.
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Minimalist Outfits Get 44% Loves Against a 59% Average; Boho Gets 68%
Across 7,056 outfits, minimalist looks drew a 44% love share against a 59% site average, while boho drew 68% and edgy only 23%.
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A Collared Neckline Is the Frumpiest; Scoop and Boat Necks Score Zero
Among readers who judged an outfit too frumpy or flattering, collared necklines drew a 62% frump score. Scoop and boat necks drew none.
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Oversized Is the Only Silhouette Women Over 40 Boo More Than They Cheer
Across 35,130 loves and thumbs-downs, oversized outfits drew a 42% love share, the only silhouette below 50%. Wrap led at 64%.