Burgundy Is the Only Outfit Colour That Stays Above Average With Women Over 40
Fashion · Same-article index
same-article index for burgundy outfits (100 = average)
Source: Statwren, The Colour Report (2026). Loves per view compared with other outfits in the same article, threadcurve.com, Aug 30 to Oct 9, 2026. 7,056 outfits, ~4M views. 95% intervals: burgundy 102 to 120; white 72 to 99.
On raw love share, navy, brown and black all look like winners. Compare each outfit only with the others in its own article and they settle at average: navy 130 to 100, brown 145 to 100, black 124 to 101.
Burgundy is the exception. It stays clearly above average in the fair test, leads in both halves of the field window and has the highest saves index of any main colour.
White goes the other way: below average and thumbed down 20% more than the article norm.
From the report
The full report covers every main colour, accent colour, pairing and print, with intervals and the reasons readers give.
See the full report