The library
Reports
Every report includes the full PDF and its dataset (CSV or Excel). Instant download after checkout. Licensed for use across your company.
Home & Interiors
The Cold Room Problem: Why Rooms Feel Cold, and What Makes Them Cosy
9,046 readers judged 20,424 real rooms. The most common complaint was not “dated” or “busy”. It was cold. 172 design elements ranked from cosiest to coldest.
Curb Appeal: The Exterior Readers Would Build (House Exterior Preference Report)
3,134 house exteriors, 1.17 million views and 2,522 poll answers: which walkways, porches, roofs, siding and styles readers reward, compared fairly.
Why Readers Reject a Room: 12,360 Like and Dislike Reasons, Linked to Every Feature
6,559 dislike reasons and 5,801 like reasons from 2,428 readers, each linked to the features of the room it was given for. “Too cold” beats “looks dated”.
The Kitchen Readers Would Build: Kitchen Preference Report 2026
40 kitchen polls, 5,427 answers and 497,000 photo views: the spec sheet homeowners describe, and whether it matches the kitchens they actually save.
Is Grey Bathroom Tile Done? Bathroom Preference Report 2026
831 tagged bathrooms and 290,720 views: grey tile, the tile colours readers actually reject, and every other bathroom feature, measured fairly.
Glass Coffee Tables Got Crushed: Coffee Table Preference Index
644,180 views of 4,232 living rooms: wood coffee tables index 114.9, glass 40.3, and the finding held on 16 days of new data.
Fashion & Style
The Coat Report: Coats, Jackets, Blazers and Cardigans Women Over 40 Would Buy
1,503 outfits, 5,906 reactions and 4,816 poll answers: the wool coat is the coat readers would buy, camel beats grey three to one, and the puffer barely gets a vote.
Minimalism Is Losing: Style Personality Preference Report (Women 40+)
7,056 outfits and 2,563 accessories scored by style: minimalist outfits get 44% loves against a 59% average, boho quietly wins, and edgy is the weakest style of all.
The Colour Report: Which Colours and Prints Women Over 40 Reward
7,056 outfits and about 4 million views: burgundy is the only main colour that stays clearly above average once each outfit is compared fairly. White loses. Plus the best pairings and prints.
The Anatomy of Frumpy: What Makes an Outfit Look Frumpy (Women 40+)
79,093 reader signals and 102 garment variables scored: the necklines, sleeves, hems, fabrics and shoes that make an outfit read as frumpy, and the fixes.
Oversized Is Out, the Wrap Is In: Silhouette Preference Report
35,130 loves and thumbs-downs on 4,941 outfits: why oversized is the only silhouette readers boo more than they cheer, and why wrap wins.
Bundles
Buy a category, or the whole library, at a discount.
Home & Interiors Bundle: All Six Home Design Reports
All six Statwren home reports: kitchens, cold rooms, curb appeal, bathroom tile, why readers reject a room and coffee tables. Over 2.6 million photo views scored. Save US$405.
Fashion & Style Bundle: All Five Fashion Reports
All five Statwren fashion reports: frumpy, colour, silhouette, coats and style personality. 160,000+ reader signals from women over 40. Save US$326.
Complete Library: All Statwren Reports
Every Statwren report: six home and five fashion reports, 290 pages, every dataset. Save US$930.